The programme I lead
Meta lead ads for a real-estate referral programme in Dhaka. The audience is men aged 40–60 in and around Gulshan who want to start a business alongside a job or after retirement. I joined Idio IT Ltd in October 2026 as Team Lead and took over leading these accounts and the three-person team behind them (graphic designer, social media manager, video editor).
The funnel: ad → lead form → free weekly seminar → BDT 12,000 package → the same ads then run for those package clients → land and plot offers from the same client group.
Best campaign — the dashboard
The programme's best campaign, in full. It has been running since June 2026; I took over leading the account in October 2026. Client and campaign names are removed from the screenshots — only the numbers are shown. Figures are the campaign's lifetime totals as shown in Ads Manager (November 2026).
Ads Manager, campaigns view (names removed). Best campaign: 6,068 leads at $0.33. Next campaign in the same account: 4,002 leads at $0.32, $1,271.22 spent.
Two ad sets, one winner
Inside this campaign, a broad ad set ran against a detailed-targeting ad set. Broad won on cost and volume — the kind of test I run before moving budget.
| Ad set | Leads | Cost per lead | Spent | Impressions |
|---|---|---|---|---|
| Broad | 3,209 | $0.28 | $909.61 | 1,719,215 |
| Detailed targeting | 2,859 | $0.37 | $1,064.72 | 1,256,932 |
Ads Manager, ad sets view for the same campaign (names removed). Both ad sets started 22 June 2026 and are still running.
The best single ad
One video ad inside the broad ad set brought 2,008 leads at $0.25 each on $498.07 spent. The video itself: 1,897 plays with a 27% hook rate.
Performance overview of the best ad: 2,008 leads (form), $0.25 per lead, $498.07 spent.
What I changed
1. The audience rebuild
The old targeting was age 25+, broad, across many locations. The data showed the buyers were older men near Gulshan. The programme now targets men aged 40–60 around Gulshan, and the newest campaign — built by me on 1 November 2026 — uses a tight 3-mile radius around Gulshan. Cost per lead rose a little; lead quality and seminar sales improved, settling at 5–10 package sales a week.
2. The lead form split
One lead form mixed inside-Dhaka and outside-Dhaka leads, and the call team wasted time on people who could never attend a Dhaka seminar. I added one opening question — in Bangla: "Sir, where do you live?" (Dhaka / outside Dhaka). Inside-Dhaka leads now go to a lead sheet for the call team. Outside-Dhaka leads go to a separate form, and can buy the ebook offer instead of being lost.
The lead form builder: question 1 is the location question (Dhaka / outside Dhaka), with the form preview on the right.
3. A landing page I built myself
For the out-of-area leads I built the ebook offer page myself with AI-assisted coding (Next.js/Astro, Cloudflare free hosting, UddoktaPay payment link), tested end to end on a phone: offer.propertydealbd.net
My part vs the team's part
My part
- Campaign planning, audiences and budgets
- Creative direction — video, static and carousel rotation
- Angle testing and daily results checks
- Final approval before launch
- Reporting — leads, cost per lead, sales
The team, under my direction
- Graphic designer — static posts and profile graphics
- Social media manager — daily posts on Facebook and X
- Video editor — short video ads
I do not claim the team's hands-on work as my own. My part is planning, direction, targeting, budget, testing, review and reporting. A sample of the weekly brief I give the team: Weekly Creative Brief (Google Drive)
My own brands — work I own end to end
- YouTube — Superpreneur (@superpreneurbd): 7,910 subscribers, 200+ videos, 376,304 lifetime views. youtube.com/@superpreneurbd
- superpreneur.bd: 1,580 clicks and 27,517 impressions in the 28 days to 31 October 2026 (Google Search Console). superpreneur.bd
- superpreneurbangladesh.com and imtiazkhan.top — the same keyword plan and reporting system across all three sites.